Quite a while back, we described Google Latitude and discussed the changes made to the application since it launched in 2009. We also talked about how it was competing with check-in services like Gowalla and Foursquare. Back then, check-ins were just starting to grow in popularity. Now, according to a survey conducted by the Pew Research Center, check-ins are not all the rage.

Text messaging, taking pictures and sending photos and videos rank as the top 3 activities performed on smartphones. Next came emailing, using social network sites, and getting location-based directions or recommendations. Using check-in services is last on the list, engaging only 12% of smartphone users who participated in the survey.

Checking in followed posting photos or videos online, accessing Twitter, then participating in a video call or chat.

You can read up on the report on Mashable. Based on reader comments, it is apparent that internet users don’t see the value in using check-ins and expect to be offered something like discounts or actual prizes to make the service more appealing or useful.

Do you check in? What do you like or not like about check-in services?